When it first came by, people saw opportunity. Now, they are dismayed. Competition thrives online and e-commerce isn’t an eBay story for everyone. For every Amazon or eBay, there are scores of commercial websites beating brows to figure out ways to make it to the top or in some cases, make enough to survive. Merchandising online needs to be reinstated and done with a few points to bear in mind – just what needs to be done to heat up the cash registers?

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